Whenever possible use story telling to strengthen your brand. Every business has a story. It's the backbone of genuine marketing. Storytelling and marketing go hand-in-hand. Just think about it. Whether you’re writing a Facebook post or simply introducing yourself at a networking event, you need to capture your audience’s attention. How can you make your brand stand out among all the spammy messages we get each day? Storytelling. Keep in mind that it is not intended to be a “selling” tool; it’s a method of building strong relationships with your customers.

What's your story?...

• What is the reason your company came to be?
  
• What motivates you to wake up and work everyday?
  
• How did your product come to be?
  
• What types of customers find value in working with your brand and why?.
  
• what kind of picture can you post to give us a transparent view into the people behind your business?
  

These questions can help trigger how you can tell your story. Get creative and use them to help form more engaging posts!